The Flight Brothers - Streetball's the Next Episode!
2010-02-05
I am feeling The Flight Brothers, the high flying dunk crew that over the past two years has evolved into a basketball brand. There are so many things TFB represents, but two things standout. First the TFB marks the evolution of another branch of the streetball industry. Industry suggest any business or commercial enterprise or hustle to exchange work for money. So when I speak of the streetball industry I am talking about all of the business activity that surrounds streetball, though AND1 dealt with basketball beyond streetball, they also offer the best example of a company exploiting streetball for hundreds of millions of dollars. Flight brothers in many ways reminds of when ICE T and NWA carved out the "gansta rap" genre in Hip-Hop. What else stands out about the emergence of TFB is the entrepreneurialism, creativity and market sense so many successful hip-hop moguls have demonstrated over the past 20 years. Since joining YouTube on September 17, 2006 the TFB videos have generated over 23.3 million video views. This year they are embarking on an international Dunk Tour, they have published a DVD and will soon roll out their own Jumping Program. I predict within in the two years, just like streetball crews and tours came on the scene after the success of AND1 Mixtape Tour, other dunk crews will emerge.
Check out the show!
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